Playboy Passport
Hefner launches concierge service

The newest concept from Playboy is their Playboy Passport - a concierge service that promises members access to various luxury services, including access to the famous Playboy Mansion parties.
Following increasingly negative publicity for the magazine, Playboy has been expanding into other ventures. Hugh Hefner clearly knows a lot about the luxury lifestyle and a concierge service is perhaps not unexpected. The $10 000 per year service offers members access to VIP lounges, private jets, yachts and exclusive restaurant and event reservations. Members also get a personal lifestyle planner, event planner and personal shopper. The biggest selling point for this service though is VIP access to all Playboy events and Mansion parties and behind-the-scenes access to magazine photo shoots.
Don't get too excited though, because membership is by invitation only and is limited to 1000 individuals. Would you want to join if you could?

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