If you have been struggling to find a signature perfume, this might be the answer. A company called MY DNA Fragrance now offers the chance to have your very own fragrance made based on your DNA composition.

On first enquiry, clients are sent a DNA swab kit in order to send a sample of DNA to the company. Their DNA code is then kept on record for future orders and a unique fragrance is produced for them based on their code. In this way no two fragrances are alike and each customer is guaranteed their own tailor-made smell.

In a market that is flooded with hundreds of different scents, this company might make quite a big impact. After all, why would you want to spend hours searchi... More »

The traditional German Lederhosen are usually only worn at events like festivals, and aren't really seen as every-day wear. Now Austrian designer Christian Wohlmuther has started taking orders for personalised Lederhosen.

Wohlmuther has just sold a diamond bedazzled pair of Lederhosen for $114,000 and says that this is only the beginning. Clients can personally choose the exact decoration that they want for their Lederhosen and Wohlmuther will make it. If you don't like diamonds you can choose from rubies, emeralds or garnets, which are then mounted on buttons of silver, gold or platinum. The $114,000 pair consisted of 166 diamonds and were sold to a German customer living in Dubai. W... More »

Yesterday saw the opening of the Wonder Room by Selfridges in London's Oxford Street, which offers the ultimate in luxury shopping experience.

The £10 million new section will house some of the most formidable names in fashion and will offer some exclusive items for sale, like the£ 311,000 Tiffany & Co. necklace that was designed by Jean Schlumberger. The 19,000 square foot area will offer various boutiques for selected fashion houses like Bulgari, Chanel and Hermes. Luxury mobile phone designer Vertu will also have their own boutique.

There will also be "the Concept Store" which promises shoppers quirky, one-of-a-kind gifts, ranging from rare bo... More »

A Saville Row tailor has produced what it thought to be the world's most expensive suit. Designer William Westmancott, 27, has created what he describes as the 'Ultimate Bespoke' - it is made from a one-off luxury cloth designed and woven in a traditional English Mill.

"It's the most expensive, luxurious and indulgent bespoke suit in the world," Mr Westmancott said according to the Daily Mail. It is aimed at celebrities or "the man who has everything and for whom money is no object". Saville Row is targeting “wealthy Russians and Middle Eastern gentlemen,” as well as soccer players like Beckham and celebs like P. Diddy.

Frankly, although I personally may not be visiting Saville Row any time soon - I can definitely see some of the... More »